You would think that being "nice" was a good thing!
When a "Good Girl" - a woman who follows the rules even when the rules are wrong and stop her from succeeding - takes being nice as her standard as she goes onto the Sales Field to play the Sales Game, she is bound to fail.
She might think it "rude" or "pushy" to ask for the sale. She is bound to lack the creative ways she could use to unlock the doors that the prospective customer could walk through, wallet open. She thinks that being assertive in sales might just be about manipulation, and that leaves her feeling conflicted because she knows that "manipulation" and "nice" just don't go together. So she goes into charm and niceness as deeply as she can.
And it just doesn't get the job done.
The Fundraiser misses her sales opportunity. The Saleswoman uses niceness to excess and misses, sometimes entirely, the benefits of service through assertiveness and strength.
It's clearly well beyond time to jailbreak through that "niceness" moniker and taste the free air of successful sales by seeing everything about it through a service and caring lens uninhibited by personal disempowerment.
So, what can the Good Girl do? What should she know that she doesn't know? How can she get the sale without jettisoning her inherent sense of service, and care for others?
To set up a 20-minute chat with me about Sales, please write to me at Support@GoodbyeGoodGirl.com.
Women's Leadership Coach and Speaker Lori is the author of Call Center Crazy and The Human Solution: Human Solutions to Every "Unsolvable" Business Problem,
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