The Magic of Storytelling

Story is the connective tissue that keeps the attention of the speaker and the spoken to. It is the stringing of curiosity with enlightenment and next-problem, leading into that loop that you decide when to end.

It looks something like this:

You have a problem to solve - think of Law & Order. In that show, the whodunit is the question. That's the problem to solve.

The Step 1 is a discovery or an idea or a realization that current answers are no longer working. From that step comes from a realization - something that drives curiosity to know what the next step to the solving of the mystery might be!

Step 2 and Step 3 follow the same pattern - and Step 4 and 5, whatever number you have need of. Then when you are done stringing all of your brilliant points together, you have to explain - just like every detective does at the end of the story - what this string of points really indicates!

Granted, this is only one way of creating story in your work, but even if you are talking about data - something that seems the most un-story-like - you are going to be able to create a story that drives the engagement and interest of your audience, and makes your point with the emotion and focus that are necessary for impact in your presentations!

Having an outline of sorts is helpful in looking at your talk from a creative and story point of view. Story makes any sharing of any type of information suspenseful.

Have fun creating drama for your audience!

Check out our Signature Talk option for assistance with creating your most focused and story-based presentations.